hello, my name isCam

I design and ship creative tools.

I turn complex workflows into usable products.

I'm leading centralized design at Avid, where we're building shared systems and connecting user insight to product decisions across desktop and web.

selected stories

Design Systems

Architecting a Multi-platform AI-ready Design System

Created a multi-stack design-system POC in code; resulted in portfolio-wide prioritization and weeks of time savings for engineering teams.

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Design Transformation

Scaling Design Across Avid's Product Ecosystem

Created a cross-product design community from the ground up; resulted in establishment of formal cross-product design team and shared systems.

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AI & product platform

From Raw Feedback to Product Decisions: Designing an AI-Driven Insight Platform

0→1 product design for a novel business intelligence platform; resulted in a shipped v1 platform connecting qualitative feedback directly to roadmap decisions.

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Complex Workflows

Designing an Intuitive Flight Control Experience

0→1 product design for drone flight planning and automation. Resulted in a shipped v1 application to Google Play with a 4.3★ rating.

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