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Summary
Product design leader with 13+ years designing complex B2B, desktop, and web products. I operate across strategy, systems, and execution: translating ambiguity into clear product direction, building scalable design systems, and partnering closely with product and engineering to ship high-quality experiences. My work spans hands-on UX architecture, cross-product pattern alignment, research-informed decision-making, and team leadership.
Core Expertise
Product & systems design
- Complex Workflow Design
- UX Architecture
- Design Systems for Desktop + Web
Strategy & insight
- Product Discovery
- UX Intelligence (Insight → Decision)
- Research-informed Prioritization
Leadership & execution
- Cross-functional Alignment
- Design Quality at Scale
- Team Leadership & Design Ops
Experience
Avid Technology — Director of Product Design
2024–Present
- Centralized design leadership. Lead design across a portfolio of desktop and web products while staying close to systems, workflow design, and implementation quality.
- Cross-product UX architecture. Shape interaction models and visual patterns across complex creative suites including Pro Tools and Media Composer.
- Scalable design systems. Defined and operationalized Foundations → Shared → Product, cutting fragmentation and improving UI consistency across teams.
- Tokens & shared components. Introduced token-based workflows and shared UI that tightened design–development alignment and reduced implementation overhead.
- Product direction from ambiguity. Partner with product and engineering leads to turn user, technical, and business constraints into actionable design direction.
- UX intelligence. Established frameworks linking qualitative and behavioral data to prioritization and roadmap decisions.
- AI-assisted workflows. Piloting Figma MCP and GitHub Copilot to accelerate adoption and reduce handoff friction.
Product Design Leadership
Prior to 2024
- Led design for complex B2B desktop and web products—usability, clarity, and scale.
- Shipped data-rich interfaces and operational workflows in live production environments.
- Partnered with engineering for quality implementation across diverse stacks.
- Contributed to early design-system and cross-team standardization efforts.
Selected Impact
- Moved the organization from team-specific UI silos to a shared, system-driven model reused across products—fewer one-offs, faster iteration.
- Stood up repeatable insight pipelines so feedback and behavioral signals inform roadmap tradeoffs, not one-off decks.
- Improved consistency and delivery predictability through tokens, shared components, and clearer handoff.
- Aligned product and design leads on patterns and language across flagship creative suites.
Education
M.S. in Human-Computer Interaction
DePaul University
B.A. in Psychology
Indiana University of Pennsylvania