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Summary
Director of Product Design specializing in scaling design across complex, multi-platform products. I build systems, teams, and workflows that align design, engineering, and product to deliver consistent, high-quality experiences at scale.
Core Expertise
Systems & craft
- Design Systems (Desktop + Web)
- Design Ops & Systemization
Organization & strategy
- Org Design & Team Scaling
- Product Strategy
Insight & execution
- UX Intelligence (Insight → Decision)
- Complex B2B Workflows
- Cross-Functional Leadership (Product, Eng, Research)
Experience
Avid Technology — Director of Product Design
2024–Present
- Centralized design leadership. Lead design across a portfolio of desktop and web products, supporting multiple teams and shared initiatives.
- Cross-product design system. Defined and operationalized Foundations → Shared → Product, cutting fragmentation and improving UI consistency.
- Tokens & shared components. Introduced token-based workflows and shared UI, tightening design–development alignment and reducing implementation overhead.
- UX intelligence. Established frameworks linking qualitative and behavioral data to prioritization and roadmap decisions.
- Validation in the loop. Embedded structured research and cross-functional feedback into how design ships.
- Flagship alignment. Aligned interaction and visual patterns across complex suites including Pro Tools and Media Composer.
- AI-assisted workflows. Piloting Figma MCP and GitHub Copilot to accelerate adoption and reduce handoff friction.
Product Design Leadership
Prior to 2024
- Led design for complex B2B desktop and web products—usability, clarity, and scale.
- Shipped data-rich interfaces and operational workflows in live production environments.
- Partnered with engineering for quality implementation across diverse stacks.
- Contributed to early design-system and cross-team standardization efforts.
Selected Impact
- Moved the organization from team-specific UI silos to a shared, system-driven model reused across products—fewer one-offs, faster iteration.
- Stood up repeatable insight pipelines so feedback and behavioral signals inform roadmap tradeoffs, not one-off decks.
- Improved consistency and delivery predictability through tokens, shared components, and clearer handoff.
- Aligned product and design leads on patterns and language across flagship creative suites.
Education
M.S. in Human-Computer Interaction
DePaul University
B.A. in Psychology
Indiana University of Pennsylvania